Our Story
The Amoré Rose tale starts back in 2006 in Osaka, Japan. Janette was there for the World Rose Convention and her husband Paul for a Property Conference. Early one evening Paul innocently struck up a conversation with a man at the bar. That man turned out to be Frank Bernadella, an acclaimed American rose breeder who was lamenting the fact that he couldn’t get any of his award-winning miniature roses into the New Zealand market. After some more digging, it turned out that the very same issue was being faced by international breeders in Australia, Belgium, Germany, France, Netherlands, Canada, and Ireland – they just couldn’t get their product into New Zealand.
Janette and Paul saw an exciting opportunity to bring the best roses in the world into the New Zealand market, and so the rose adventure began.
Initially, their business consisted of importing budwood from international growers, performing a rigorous Ministry of Primary Industries (MPI) quarantine process, and then partnering with an established rose grower to grow and market the product. Unfortunately, the length of time to get from budwood to market was so long that the partnership folded. Janette had a difficult decision to make; walk away from her rose dream or dive headlong into a whole new world – the commercial rose growing business.
Janette and Paul sold everything they could to purchase 17 acres and set up 6 quarantine units and 188 test gardens to test roses from all around the world.
In 2017, Amoré Roses began selling their first range of international roses in the New Zealand market. Thanks to the persistence and commitment of Jan and Paul, New Zealand now has rose breeds that truly are the best in the world.
Janette and Paul saw an exciting opportunity to bring the best roses in the world into the New Zealand market, and so the rose adventure began.
Initially, their business consisted of importing budwood from international growers, performing a rigorous Ministry of Primary Industries (MPI) quarantine process, and then partnering with an established rose grower to grow and market the product. Unfortunately, the length of time to get from budwood to market was so long that the partnership folded. Janette had a difficult decision to make; walk away from her rose dream or dive headlong into a whole new world – the commercial rose growing business.
Janette and Paul sold everything they could to purchase 17 acres and set up 6 quarantine units and 188 test gardens to test roses from all around the world.
In 2017, Amoré Roses began selling their first range of international roses in the New Zealand market. Thanks to the persistence and commitment of Jan and Paul, New Zealand now has rose breeds that truly are the best in the world.